Success in the transitioning world of work—where all companies and all business conversations are dramatically changing—demands original thinking, fresh approaches, and storytelling muscle. Enter Authorize It!—an insightful new method that will have you thinking like a writer and winning.
The good news is that you don’t need to be a writer—you just need to think like one. Media executive and author Deborah Burns shares her five breakthrough storytelling lessons and their key takeaways, prompts, and real-world Q & A—along with her proprietary story-shaping tool that pulls it all together so you can authorize the stories you need to tell for success.
Transform into a more effective storyteller today and take the reins of the career you’d like to live. Whether you’re an in-office or remote corporate employee, a manager or manager of a side-gig, a solopreneur, freelancer, or contract worker, these storytelling principles will help you to clarify your actions and reactions, remain centered on your goals, better understand yourself and others, improve your creative problem-solving, stay open to the new and to the possible—and most importantly, to live up to your true potential.
What Readers are Saying
“If you want to live up to your full potential, plot your best career, and positively impact every scene in your work story, read this book right now.”—Romy Newman, President & Co-founder, Fairygodboss
“Practical advice that takes the abstract and makes it actionable for better communication and better careers.” —Jane Hanson, Emmy Award-winning Journalist, Communications Guru, and Host of See Jane
“These profound lessons reveal how a writer’s mindset will help you to plot your career moves and evolve into the best version of yourself.”—Fran Hauser, Startup investor and author, The Myth of the Nice Girl
“The author is such a strong innovator and a bold writer. Her advice is sure to set you up for Big success!”—Ann Shoket, Founder, New Power Media, and author, The Big Life
“Whether you’re reimagining the job you have or imagining the career you want, this book transports you directly to the work that fits your life!”—Kathryn Sollmann, author, Ambition Redefined
“A revelatory path that offers everyone the opportunity to lead their careers rather than the other way around.”—Philippe Guelton, President of Crackle Plus & Chicken Soup for the Soul Entertainment VOD Networks
“Authorize It! decodes storytelling structure to make it accessible for non-writers so everyone can craft and tell their stories.”—Samantha Skey, CEO, SHE Media
“In an era where strategic storytelling is misunderstood, Authorize It! is an accessible playbook for all.”—Natalie Nixon, author, The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work
“Authorize It! unleashes what is deeply rooted in all of us so we can create and share our own stories, and best tell the stories we need to at work.”—Robyn Moreno, Storyteller, coach, and founder, Get Rooted
“Now more than ever, success requires fresh thinking. This unique approach offers a new perspective that will help to get you wherever you want to go.”—Francis Cholle, Founder, The Human Company and WSJ best-selling author, SQUIRCLE
“Understanding and activating the power of storytelling is crucial for leaders across all industries, and this is the book we’ve all been waiting for.”—Sharon Napier, Chair + Founder, Partners + Napier
“A brilliant, meaningful, and accessible framework for transformative growth that anyone can activate. The author’s approach is at once inspirational and practical, an invaluable combination.”—Joanne, Heyman, Founder & CEO, Heyman Partners
“A remarkable, substantive, illuminating approach that uncomplicates personal narratives and business storytelling.”—James Hall, Dean, University Studies Division, RIT
“Full of gems!”—Anna Figueroa, Board Member, Girl Be Heard
“Authorize It! workshops shift mindset and enhance results—now this complementary book offers everyone the chance to better navigate their career stories.” —Amy Wilkins, CRO, Smithsonian Media
“An original and essential talent development approach for enlightened leaders and their teams. It’s a powerful responsibility for us to keep paying it forward and have a purpose to our passions.”—Kathi Sharpe-Ross, CEO & President, THE SHARPE ALLIANCE, and author, RE:INVENT Your Life! What are You Waiting For?